This is a love letter to ice cream. A love letter to everything good, to genuine, to gastronomes, to giggles, to generosity, to grocery stores and great work, to gusto… This is a love letter to Gifford’s.

Bringing beauty into the world is our urge. It’s the urge that gets us out of bed every day and gives us passion for our work. Now, imagine spending the day working on the world’s best ice cream*… and  for the world’s best ice cream company.

When the fine team at Front Burner PR brought us together with Gifford’s, it was to bring about a dramatic change. They wanted a logo (and packaging… a subject for another post) that could help them stand out in a competitive industry and speak to customers in a way that communicated their own passion, the quality of the ingredients they use, and the love they put into making their ice cream.

Voila.

While making and selling ice cream is a serious business, ice cream is fun. Business on the front, party on the back.

(And now you know what to serve when Lindsay comes over.)

*As a part of this project, we purchased a carton of every brand of vanilla at the supermarket. Honestly, it surprised a lot of us. Hands down, unanimous, no contest, Gifford’s was the best.

**And, we’re working on the website. Stay tuned.