Libraries need branding? Only if they care about connecting with patrons, expanding awareness in their communities, and… surviving.
We recently worked with Liz Doucett, the woman who wrote the book on library branding (Creating Your Library Brand,) and I came away with a new understanding of this critical community center and a sense of urgency about how libraries can no longer take their continued existence for granted. Here are my top three reasons why your public library needs to pay attention to its brand: Continue reading
