Work done by Briggs Advertising for Bath was recently recognized with an award for Outstanding Image Campaign by the Maine Development Center’s Maine Downtown Center.
We were hired to rebrand the City of Bath and worked with city government, Main Street Bath, and stakeholders from the community to develop identity and marketing campaign materials. This was a part cash/part pro bono project, and aside from helping the community we live and work in and creating some beautiful work, it was fun. People were vocal, brought strong opinions to the project, collaborated remarkably well, and adopted the logo and campaign to great effect.
A key piece of the campaign was a 3 page spread – “LIVE. WORK. PLAY” – in Downeast Magazine.
In presenting the award, Maine Downtown Center Director Roxanne Eflin praised Main Street Bath for facilitating the campaign, which brought a measurable increase in the number of visitors to Bath’s historic downtown. “The creative leadership and collaboration demonstrated by Main Street Bath made this extraordinary marketing effort happen. Once again, Bath is modeling the way from which other downtown organizations will gain inspiration,” stated Eflin.
In case you haven’t visited, Bath is Maine’s cool little city, indeed.