courtesy of NASA

You have a point of view; or you want to do something or have other people do something; or you produce something. Until you tell someone about it, it’s just a lonely idea floating in a limitless black void.

Once you decide to tell someone about it, you have to decide how you are going to tell her. There, in a nutshell, is selling. That is what we love to do.

Selling gets a bad rap because some people bend its tools to nefarious ends. We all sell. Get over it.

The space program needed to be sold; and nothing had a more profound affect on the public’s attitude towards NASA than this single, simple, powerful image.

If you can tell the right person the right thing about who you are or what you believe or what you have to offer – in the most honest, compelling, remarkable, way… you win.

Sold!