Category Archives: Brands

Recognition

W3 silver statue

It’s always nice to receive awards. Recognition for the work we do is good for the clients, good for the ego, good for morale.

In the past month, we have received quite a bit of positive recognition: W3 Awards for NYA and Briggs websites, a Gold Broderson for the Gifford’s Ice Cream site, and the selection of several examples of our brand identity work for an AIGA Annual Exhibit in Portland. Kudos!

The real thrill, though, is less about that shiny heavy (sometimes expensive, sometimes ugly) trophy and more about the road that got us here.

Every day for almost 25 years we’ve been honing our craft, and every day we do our best to turn out exceptional, brand-focused work. So, here’s what I recognize: The true prize is just the simple act of coming to work at a job I love. I have the privilege of working with exceptional clients who trust us (and challenge us) to be brilliant and with a team that regularly renews that trust.

The rest is icing on the cake.

Posted by Walter | Posted in Big Ideas, Brands, Briggs Work, Inspiration, Websites | Leave a comment

Outstanding Image Campaign

Work done by Briggs Advertising for Bath was recently recognized with an award for Outstanding Image Campaign by the Maine Development Center’s Maine Downtown Center.

BathLogo knockout

We were hired to rebrand the City of Bath and worked with city government, Main Street Bath, and stakeholders from the community to develop identity and marketing campaign materials. This was a part cash/part pro bono project, and aside from helping the community we live and work in and creating some beautiful work, it was fun. People were vocal, brought strong opinions to the project, collaborated remarkably well, and adopted the logo and campaign to great effect. Continue reading →

Posted by Walter | Posted in Brands, Briggs Work, New Category | Leave a comment

The Paradox of Branding

The paradox of branding is this:IMG_1970

You know yourself so well, you don’t know yourself at all.

It’s a mind bender, I know, but it’s pretty constant in the organizations we work with and, I believe, all organizations. On the one hand, no one knows your company better than you do. You create it, feel it in your bones, and live it every day. On the other hand, being that close makes it hard to see clearly in a way that makes it possible to articulate what the brand means – your true self – to others. Kind of like trying to take a picture of yourself in the mirror (at slow shutter speed, with shaky hands.)

Looked at from the other side, the paradox is:

A brand is known best on the inside, understood best from the outside.

That’s where Brand Discovery comes in. Continue reading →

Posted by Walter | Posted in Big Ideas, Brands, Briggs Work | Leave a comment

For the love of ice cream – Gifford’s Part 1

This is a love letter to ice cream. A love letter to everything good, to genuine, to gastronomes, to giggles, to generosity, to grocery stores and great work, to gusto… This is a love letter to Gifford’s.

Bringing beauty into the world is our urge. It’s the urge that gets us out of bed every day and gives us passion for our work. Now, imagine spending the day working on the world’s best ice cream*… and  for the world’s best ice cream company. Continue reading →

Posted by Walter | Posted in Brands, Briggs Work, Logos | Leave a comment