It’s always nice to receive awards. Recognition for the work we do is good for the clients, good for the ego, good for morale.
In the past month, we have received quite a bit of positive recognition: W3 Awards for NYA and Briggs websites, a Gold Broderson for the Gifford’s Ice Cream site, and the selection of several examples of our brand identity work for an AIGA Annual Exhibit in Portland. Kudos!
The real thrill, though, is less about that shiny heavy (sometimes expensive, sometimes ugly) trophy and more about the road that got us here.
Every day for almost 25 years we’ve been honing our craft, and every day we do our best to turn out exceptional, brand-focused work. So, here’s what I recognize: The true prize is just the simple act of coming to work at a job I love. I have the privilege of working with exceptional clients who trust us (and challenge us) to be brilliant and with a team that regularly renews that trust.
The rest is icing on the cake.
Work done by Briggs Advertising for Bath was recently recognized with an award for Outstanding Image Campaign by the Maine Development Center’s Maine Downtown Center.
We were hired to rebrand the City of Bath and worked with city government, Main Street Bath, and stakeholders from the community to develop identity and marketing campaign materials. This was a part cash/part pro bono project, and aside from helping the community we live and work in and creating some beautiful work, it was fun. People were vocal, brought strong opinions to the project, collaborated remarkably well, and adopted the logo and campaign to great effect. Continue reading
The paradox of branding is this:
You know yourself so well, you don’t know yourself at all.
It’s a mind bender, I know, but it’s pretty constant in the organizations we work with and, I believe, all organizations. On the one hand, no one knows your company better than you do. You create it, feel it in your bones, and live it every day. On the other hand, being that close makes it hard to see clearly in a way that makes it possible to articulate what the brand means – your true self – to others. Kind of like trying to take a picture of yourself in the mirror (at slow shutter speed, with shaky hands.)
Looked at from the other side, the paradox is:
A brand is known best on the inside, understood best from the outside.
That’s where Brand Discovery comes in. Continue reading
Libraries need branding? Only if they care about connecting with patrons, expanding awareness in their communities, and… surviving.
We recently worked with Liz Doucett, the woman who wrote the book on library branding (Creating Your Library Brand,) and I came away with a new understanding of this critical community center and a sense of urgency about how libraries can no longer take their continued existence for granted. Here are my top three reasons why your public library needs to pay attention to its brand: Continue reading